Following his graduation from the E.N.S at Ulm, Jean-Michel launched Tilt Microloisirs in 1982 for the Groupe Editions Mondiales. This was the first publication dedicated to video games in France. He then launched Consoles + and PC Review, magazines dedicated to new technologies.

In 1983, he created Pixifoly for the TF1 channel, the first ever television programme to bring its audience into the core of virtual environments.

From 1991 to 1994, he co-produced Microkids Multimedia for the France 3 channel, a weekly programme that covers the entire field of new technologies. At the same time he co-produced la Nuit des Nouvelles Images (The Night of New Images) and la Nuit des Jeux Vidéo (Video Game Night) dealing both with the organisation of a major event and its live coverage on television.

In 1994 Jean-Michel Blottière joined Canal Plus as Programming Director for channel “C:”, dedicated to new technologies. As Editorial Consultant for all the new programmes of Canal+, he was involved in launching Cyberflash, Cyberculture and the Web pages of the encrypted channel. He was the company’s representative on the Media Investment Club, a European Community programme.

In 1997 he joined INA (National Audio-visual Institute), in charge of the general co-ordination of the Imagina Festival. In this capacity he established partnerships of up to 750,000 Euros with the leaders of the industry (Thomson Multimedia, Infogrames, Alias|Wavefront, Softimage, Discreet,) and also with the major European, national and regional institutions.

He left INA early in 2000, and at the request of Jacques Rosselin, became Programming Director for Canalweb, the first European television operator on the internet.